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How Music Influences our Food Experience

Music had always been a part of our culture, tradition, and way of life. In fact, it does make a huge impact on our daily living, even in the way we take in our food. There are different types of genres in the arena of music and not all of them have the same impact on our food intake. This article aims to find out how music influences the way we eat.

The Ketogenic Cookbook and other cookbooks whether for vegetable, meat, or baked food offer a wide variety of recipes that one can enjoy preparing and cooking in the comforts of the home. To really enjoy good food, one must involve their sense of sight, smell, touch, and taste. However, not everyone is aware that our sense of hearing or the sounds we hear also has an effect on how we taste food.

According to science, sound and music affect and alters our view and opinion of how food tastes. Music and food complement each other, which is why music is a significant element in a restaurant’s atmosphere. There are several inner elements, like a person’s emotion and hormones, and outer elements, like TV commercials, that impact the way we experience food. Music is also one of the many external elements that shape the way we eat and taste food.

Experimental psychologists Charles Spence observed in his research that the sugariness or sweetness of a food that is drawn out and enhanced because of a high-pitched sound, on the other hand, a low pitch sound draws out the bitterness of sweets or candy.

The tempo, rhythm, pitch and type or category of music impacts and rouses our reaction to food and the way we eat. People are more likely to eat slowly and unhurriedly because of slow music, which is why restaurants who play slow music tend to have customers that stay longer and order additional food. In one study, while people were listening to classical music, they favored to buy high-priced bottles of wine. In contrast, when pop music was played in the background, people bought low-cost bottles of wine. In another study, it was found that jazz tunes, as compared to hip-hop, considerably increased the of people’s fondness for chocolate.

Music and sounds are mighty stimulants and can be used to improve and enrich our response to taste and quality of a meal. So the next time you invite your friends for lunch or dinner, don’t forget about your music playlist.

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