For promotion and contact with the fans, web 2.0 is made for the music industry. Hardly any other factor has shaped them as sustainably in recent years as social networks. This has created a completely new dynamic, which is why the website can be decisive for success. But how did this come about?
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Social media has become a part of our society and a daily companion. New communication possibilities have also been able to develop in the music industry. This is particularly due to the fact that the artists are guaranteed commercial success. Especially for new and unknown musicians, this is a great opportunity to gain more notoriety.
What is the reason for the fundamental change? Artists are increasingly no longer seen just as musicians but as a brand. This is due to our changed perception of music. The musical offer is very high, every week there are a thousand new songs. In order to be perceived in this vortex, you need a “unique selling point”. So the goal is to understand the artist as a unique brand. This is where leveraging social media (especially when using the best SMM panel) comes in.
The change was caused, among other things, by the video portal “YouTube”. In short videos, the musicians showed insights into their everyday lives and the creation of the songs. The exclusivity and sharing of private information increased the bond between the fans and the artist.
Through an appealing music video, the identity can be visualized. This also gave rise to the idea for the app “TikTok”. It is a social network where you can upload short mobile phone videos. The app was released in 2016 under the name “Musically”. In 2017, it was acquired by a Chinese media company and renamed “TikTok” in 2018.
This marked the beginning of a true success story for the music industry. The variety of possibilities is almost limitless. The app provides songs from past centuries and current songs. The decisive factor is the interaction of the music with the content of the videos.
The potential behind “TikTok”
The exciting thing about this software is an algorithm that has not yet been fully researched. It is a very complex system based on our interests. It is decide how long we watch a video and whether we react to it. Which song or video will gain notoriety cannot be predicted exactly. Overnight, your own song can go viral and reach over a million views.
Social networks have not only positive aspects but knowledge of the musicians. Some rappers speak out publicly against Twitter and Co. This is about a lack of privacy and the spread of fake news. Especially in the music industry, it is worthwhile to think outside the box. The opinions are as different as the artists. Anyone who has built up a large reach is not only happy about the lively exchange with the fans but also about a second income.
The so-called “content creators” receive a considerable fee for their paid contributions. So if concerts are canceled again, you can compensate for this with targeted advertising. If you also want to make news or announcements, for example with a handwritten message like Coldplay, you no longer have to share it laboriously via a newsletter. He can upload the post to Instagram within 5 minutes. This makes many workflows in the music industry more innovative.
Well-known hits of TikTok in 2022 are:
- Kate Bush – Running up that hill
- Taylor Swift – Don’t Blame Me
- Panic! At the Disco – House of Memories
- Harry Styles – As it was
- Labrinth – Mount Everest
Music genres that had a very difficult entry benefit from this in particular. The distribution of fan merchandise and concert tickets was very limited by a low budget. This mainly affected the media presence of the artists. Social networks have changed that. The strategies have become simpler and more financially cost-effective.
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More followers/Better chances
In order for the entry into social media to be a success, there are a few things to consider. The accounts require constant maintenance and must always be kept up to date. This does not cost a lot of money, but it does cost a lot of time and patience. If you want to ensure a sustainable reach, you have to deal with it for several hours a day.
But how exactly does it work? First, a suitable contribution to the portal is created. This means: you take a photo, show credits from the latest song in a video, or practice a dance. The contribution then appears on the profile and can also be edited or adapted later. As a result, users become aware of this post and can react.
It is not necessarily necessary to meet scientific or journalistic standards. But not only the music economy benefits from the advantages. There are many other economic sectors, including the automotive industry. According to “Statista”, it is one of the largest employers in Germany. This is reflected in the turnover and the number of employees employed compared to other industries.
In addition to its economic successes, it benefits from the media world. Almost all well-known companies have a profile on social networks. This facilitates communication between the company and the buyer. In addition, attention can be drawn to new actions at any time.
Meanwhile, almost all companies are represented on the Internet. Whether it is food companies, the fashion industry, or online gaming providers. The market for virtual games is very much in flux. This is also proven by the ever-growing community in social networks. The smartphone is one of the most popular gaming platforms. So it’s no surprise that they’re also becoming more and more present on social media.
If you create content yourself for the first time, you will notice that it takes much more time than you expect. An appealing design is associated with a lot of effort. To make it work well at the start, here are 5 tips:
- ensure good lighting conditions
- fill your biography with interesting facts
- create stories from your everyday life
- use a personal profile picture
- apply a recurring design
Great success overnight does not always occur. It is worth pursuing its goals. It is much more important not to neglect the existing community and to always integrate it. It’s more important to build an active fan base than to have short-term successes.
Art and culture
In addition to all the positive effects, social media have another very crucial function. Due to the Corona pandemic, it was hardly possible to organize concerts or gatherings of musicians. Especially in these difficult times, the Internet has proven to be reliable.
At the beginning of the pandemic, live streams were one of the most important communication portals. There were still difficulties in the first attempts. The internet connection was often not strong enough to guarantee a very good result for all viewers. Nevertheless, the interest in online cultural events remained continuous. This resulted in new projects again and again.
One concept of this is the first digital club with a virtual dance area. Fans can network with friends, DJs, and new people from their living room. The founders wanted to create a completely new and special atmosphere.
Conclusion
Music has always changed a lot. Even in crisis situations, it has prevailed and conveyed new hopes. A big change has taken place through social networks. Not only did they influence the type of promotion, but they also created a whole new way of experiencing it. The resulting community allows fans to be close to their idols. So it remains exciting to see what awaits us in the coming years.