Regardless of whether you want to make a career out of music events or are trying to DIY with your band, it involves a lot of organizational effort.

Don’t neglect physical advertising

You spend a lot of time on the internet and with your smartphones. But sometimes traditional methods are still the best and still work well for reaching local audiences. It doesn’t get any more traditional than promoting a music event with physical, analog advertising.

A concert poster is essential. It’s your chance to grab people’s attention. And usually, you can post it in a number of relevant places for free. Gig posters have now become true works of art.

Make sure you have good illustrations

Most of the methods used in promoting music events involve something visual. Your ad, listing on an event website, and poster all need to look professional. The visual is an essential part of your brand. The human brain processes image 60,000 times faster than text.

So when people see an unprofessional-looking poster or a bad ad for a concert, they quickly conclude that the event will be unprofessional too.

Illustrations don’t have to cost a fortune. The performers themselves should be able to recommend artists they have previously worked with. With appropriate credit, some graphics or art students are even eager to create event artwork and promotional materials at a discounted rate. However, if you want to print your own promotional material, use hp 953xl multipack and produce multiple copies.

Involve your performers

You need to be careful to do this in a way that doesn’t upset or isolate the artists you book. Some concert promoters will only permit bands to play if they ensure to sell a certain number of tickets to fans. That’s not exactly conducive to the relationship with the performers.

If you book bands or other artists, talk to them about how they can help you promote the music event. Artists want to play and perform in front of as many people as possible, so it’s in their interest to try and get as many of their fans to attend the event as possible.